Applying Social Media: Big Business Promotes Local Value

There has been a lot of buzz surrounding the location-service business industry as of late. Scobleizer writes a great piece (with videos!) on Goby and TheDealMap, which can be found here.

Quickly stated, Robert Scoble discusses their “REAL Value and REAL Utility.” – Perfectly put.

This aside, we see big business promoting local value. Their utility and value is based on local deals and activities (to name a few) that embrace the local economy—rather than the big box stores (although special deals from big biz are included too). All we can ask for is healthy competition. (Competition, both, benefits the consumer and the business.)

This is a great example of how big business (not local) can serve the local economy through the use of technology and more specifically new social media—such as the Internet and mobile web applications.

Kudos to Robert Scoble and Goby and TheDealMap!