The Social Media Sharks

Where social media reigns supreme

Social Media, Introducing Itself to You

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Above is a video by Socialnomics09 on YouTube. It’s a very revealing set of statistics, trends, and comparisons [to name a few] about social media. Worth a watch.

One of the things they mention is “Social media will now begin to find us” – This was one of the most striking things about the video, IMO. I didn’t doubt it but now we’re beginning to see it. Below is an example of my Facebook homepage finding things for me rather than me seeking information (based on a serious of indicators, such as my current interests, but also demographics, et. al). It’s part of a new era–where will we go next?

3 Benefits of these new stages of Social Media – Ease of use with social media

  • Finding people (remember the Internet is inherently social, more on that here) who are like-minded has never been easier
  • Expanding your own personal interests–if I like the New York Jets, [and I don’t know who Mark Sanchez is (let’s say)], I can look up Mark Sanchez and expand my knowledge of the sports world
  • Increased efficiency in using the Web–less time is wasted running searches and clicking around, for instance.
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Written by socialmediashark

June 30, 2010 at 8:11 pm

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Social Media: The Nature of the Net & Regulation

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The Internet has been circulating the news with particular mention to regulation. Joe Wosik writes an emotionally captivating piece entitled Net Neutrality is one step closer!!! and discusses the issues Canadian Web-surfers face in light of lacking corporate regulation. JoeWo, like many others, point to the government for help.

Social media needs to remain as unbiased as possible—regulation seems like a good idea. JoeWo mentions unfair Internet speeds for accessing sites and political parties being shut down in the Web community. These are valid concerns.

We need to remind ourselves that the Internet is inherently social. People need to be socially responsible—and according to many left-wingers—that includes corporations that control Interweb services. I agree.

How can we continue to produce information with the purpose the internet intends to preserve if regulation does not occur?

Social media is a great tool with incredible social utility, some of which we mention here, here and here. Let’s keep it that way.

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June 22, 2010 at 8:55 pm

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Applying Social Media: Big Business Promotes Local Value

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There has been a lot of buzz surrounding the location-service business industry as of late. Scobleizer writes a great piece (with videos!) on Goby and TheDealMap, which can be found here.

Quickly stated, Robert Scoble discusses their “REAL Value and REAL Utility.” – Perfectly put.

This aside, we see big business promoting local value. Their utility and value is based on local deals and activities (to name a few) that embrace the local economy—rather than the big box stores (although special deals from big biz are included too). All we can ask for is healthy competition. (Competition, both, benefits the consumer and the business.)

This is a great example of how big business (not local) can serve the local economy through the use of technology and more specifically new social media—such as the Internet and mobile web applications.

Kudos to Robert Scoble and Goby and TheDealMap!

Written by socialmediashark

June 21, 2010 at 5:55 pm

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Why Social Media Won’t Fail (Like People Thought The Internet Would)

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Zee writes a piece for The Next Web Shareables entitled Newsweek in 1995: Why The Internet Will Fail.

Back in 1995, Newsweek released an article The Internet? Bah!–thanks Zee. First let me explain how I stumbled upon this article. No it wasn’t the stumble button, but a Twitter chain characterized by RTs and @mentions. There are many values implicit in these statements that we’ve discussed before, which can be found here.

However, this article in 1995 reveals an even greater point: the continuous and exponential growth the Net has experienced since its early years. Zee writes, “No Google” – could we even imagine a world without Google now??! Pff, doubt it. Cliff, the original writer to the 1995 Newsweek article, had some very bold predictions and ultimately fell a bit short. This reasoning has even better projections for social media.

Let’s take a closer look:

1. Data storage – the Internet, in this instance, was Cliff’s downfall; The Net has longevity and permanence.
2. The Internet’s enormous growth and business potential. The Internet now does more business than Cliff’s local mall.
3. Change in the cultural zeitgeist. i.e. a newspaper being replaced as an information source by an online database.
4. Social media is thriving–due to the Internet–and it shows no signs of slowing. It’s only continuing to form deeper roots in our lives.

People thought the Internet would fail because it was like the first of its kind. There were many uncertainties. This isn’t the case for social media–with the Internet as its platform, social media will not only survive but grow in demand.

I wonder if Cliff has ever purchased a pair of shoes at one of those cyberbusinesses. Hm.

Written by socialmediashark

June 17, 2010 at 4:46 pm

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Psychology of Social Media

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I recently read an article in the New York Times entitled Mind Over Mass Media. Steven Pinker, professor of psychology at Harvard, airs many great points and things to keep in mind when handling Mass Media/Social Media. Here are a few:

1. With the rise and coming of new technologies, people throughout history have created a panic that *insert technology* will be the decline of human intelligence.

2. “These panics fail reality checks” – i.e. crime rates have fallen when video games became extremely popular

3. “If electronic media were hazardous…” science, philosophy [and many other areas] would be plummeting. Furthermore, there are many myths of social media – i.e. the multi-tasking myth

4. “Distraction (as people site as a source of panic) is not a new phenomenon” – We, as humans, have always had distraction and just because social media is here to stay does not mean we immediately cave into it–we must learn to control it for it is clearly a useful tool.

5. With social media, knowledge has become increasingly exponential. Technology enables us to sift and sort what we need and want at a rapid rate.

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June 17, 2010 at 4:06 pm

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Twitter: Givin’ Ya the Business

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Despite the Smudged Text, Susan Chun’s Twitter is the reason I am blogging less is legible and valuable. Inherent in her message is the changing nature of journalism and the attention to these mediums that follows quickly behind it. Chun discusses the top three reasons for using Twitter in journalism but also have merit in the business arena.

Chun, Reason #1: “Facebook is for people you used to know, and Twitter is for people you want to know.” – Thomas Crampton

Translation in the business community: Twitter is a master-key that can open locks previous institutions could not. Regardless of your business–whether it be a Gallery or Hookah Bar–Twitter deconstructs boundaries. One boundary many businesses face is reaching your target market; Generation Y consumes a hefty diet of social media–include Twitter in your business’ recipe and your belly (read: wallet) will soon be fuller.

Chun, Reason #2: “Twitter is like a virtual water cooler where you can share interesting links with interesting people.”

Translation in the business community: Twitter’s applications serve as a meeting place to communicate with consumers and other businesses / entities to produce favorable results. The value of your business depends on the customer. We can try to market value, but true value (and lasting value) results from the customer. Twitter is a platform to figure out what consumers want (in large droves, too).

Chun, Reason #3: “Twitter beats RSS as an efficient alert system for stories I want to read.”

Translation in the business community: What good is information if it is inaccurate or misleading? With Twitter, a business is able to develop the most intimate and accurate connections with consumers based on a series of indicators, including: number of followers, user messages, Retweets, et. al. With Twitter, a business’ followers are there because they want to be there; they are there because they want to hear what you have to say, and so on. Newspapers can promise circulation numbers–but how successful is that advertisement you placed? I’m not sure.

Chun also added a TwitTip , and part of it goes like this:

In fact, almost all of us, when first approaching Twitter, tend to use it to post useless updates like “Going to lunch”, thinking of it as a another tool to communicate with friends, when in fact, it is more like stepping on to a stage, where you are communicating with an audience and quickly find that you need to find a voice and say something useful and interesting or quickly lose the attention of your audience. People refer to Twitter as a mini or micro blogging platform.

Here’s some more About Susan Chun.

Interested in being Twitterbugs ?
Susan Chun: @shc347
Social Media Sharks: soc_media_shark

Written by socialmediashark

June 9, 2010 at 7:18 pm

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Applying Social Media: Meeting the Needs of Customers, An Introduction

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Keeping business local is good. More money stays in the community when consuming products by local business owners as opposed to chains. So, in order to obtain this kind of result the SMS turn to a recent read Growing Local Value which states, “growing a successful business is about meeting the needs of customers–and by extension, the needs of an entire community.

Yesterday, we wrote a post entitled Applying Social Media: Promoting Local Value which commented about the Binghamton, NY market.

Social media is much larger than local but its applications in the small business owners market pertaining to Binghamton, NY and Binghamton University can be deep and far reaching. Businesses aren’t as successful as they can be–because they still need to tap the student market more effectively. Hence, social media.

Facebook is an effective method to broadcast your message to the University. One prime example that I can think of is employment. Generally speaking and from the SMS’ observations, businesses that have student employment do better than those that don’t. For instance, the bars and restaurants are popular amongst BU students. Fb can serve as a medium to find people for employment, for instance. It’s capabilities are endless. Soon, we’ll discuss Facebook in great detail.

Written by socialmediashark

June 9, 2010 at 6:24 pm

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