The Social Media Sharks

Where social media reigns supreme

Twitter: Givin’ Ya the Business

with 3 comments

Despite the Smudged Text, Susan Chun’s Twitter is the reason I am blogging less is legible and valuable. Inherent in her message is the changing nature of journalism and the attention to these mediums that follows quickly behind it. Chun discusses the top three reasons for using Twitter in journalism but also have merit in the business arena.

Chun, Reason #1: “Facebook is for people you used to know, and Twitter is for people you want to know.” – Thomas Crampton

Translation in the business community: Twitter is a master-key that can open locks previous institutions could not. Regardless of your business–whether it be a Gallery or Hookah Bar–Twitter deconstructs boundaries. One boundary many businesses face is reaching your target market; Generation Y consumes a hefty diet of social media–include Twitter in your business’ recipe and your belly (read: wallet) will soon be fuller.

Chun, Reason #2: “Twitter is like a virtual water cooler where you can share interesting links with interesting people.”

Translation in the business community: Twitter’s applications serve as a meeting place to communicate with consumers and other businesses / entities to produce favorable results. The value of your business depends on the customer. We can try to market value, but true value (and lasting value) results from the customer. Twitter is a platform to figure out what consumers want (in large droves, too).

Chun, Reason #3: “Twitter beats RSS as an efficient alert system for stories I want to read.”

Translation in the business community: What good is information if it is inaccurate or misleading? With Twitter, a business is able to develop the most intimate and accurate connections with consumers based on a series of indicators, including: number of followers, user messages, Retweets, et. al. With Twitter, a business’ followers are there because they want to be there; they are there because they want to hear what you have to say, and so on. Newspapers can promise circulation numbers–but how successful is that advertisement you placed? I’m not sure.

Chun also added a TwitTip , and part of it goes like this:

In fact, almost all of us, when first approaching Twitter, tend to use it to post useless updates like “Going to lunch”, thinking of it as a another tool to communicate with friends, when in fact, it is more like stepping on to a stage, where you are communicating with an audience and quickly find that you need to find a voice and say something useful and interesting or quickly lose the attention of your audience. People refer to Twitter as a mini or micro blogging platform.

Here’s some more About Susan Chun.

Interested in being Twitterbugs ?
Susan Chun: @shc347
Social Media Sharks: soc_media_shark


Written by socialmediashark

June 9, 2010 at 7:18 pm

Posted in Uncategorized

3 Responses

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  1. Aw, thanks, Sharks. I’m so used to *giving* attribution that receiving it feels weird! But also very flattering.

    I’ve noticed you’ve got a knack for posting thought-provoking Qs on Twitter. Your Q: “What kind of soul resides in (1) The Press and (2) Social Media?” got me thinking and almost inspired a blog post from me yesterday — for real. So don’t be surprised if I riff off one of your ideas or posts in the future…


    June 10, 2010 at 3:41 am

  2. I can empathize with *giving* attribution rather than receiving it–You deserve it. Keep up the good work! It’s refreshing and inspiring.

    This (collaboration) is one of the things I love about the Internet; it’s very opportunistic, for one. Also, thanks! Belonging to the same boat–feeling flattered–I await your [hopeful] riffing with ardent anticipation. If it doesn’t pan out, I won’t be heartbroken either. No pressure.

    Also, I thought I saw a response to my Q on Twitter. Unless I’m losing my mind, did you take it down? ._.


    June 10, 2010 at 8:37 pm

  3. […] media is a great tool with incredible social utility, some of which we mention here, here and here. Let’s keep it that […]

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