The Social Media Sharks

Where social media reigns supreme

Applying Social Media: Promoting Local Value

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5 questions to consider when discussing social media:
– Who?
– What?
– Where?
– When?
– Why?

– Social media can potentially be anyone.
– Social media is a business utility.
– Social media is everywhere.
– Social media is instantaneous yet timeless.
– Social media is versatile yet precise.

Consider the notes above when creating local value in business. The Social Media Sharks have recently analyzed the Binghamton, NY small business market. Social media is adaptive and can compliment any market and economic climate, however in this post we will focus on social media and small business owners (local value).

Social media can be used by anyone with an internet connection and a computer—all you need is some time, knowledge of your targeted medium (e.g. Facebook) and a pinch of patience. The Social Media Sharks are glad to help—please send questions to socialmediasharks AT gmail DOT com (

Jump on the social media bandwagon. Social media can be used to promote, expand, create “buzz”, and advertise your business—amongst many other things, such as more effectively and more effortlessly reaching your target market. According to many research studies, generation Y spends over 7 hours a day using social media—it’s embedded in our culture.

Social media does not require a physical location. It can be used anywhere and everywhere with an Internet connection and computer. How can you afford to not be a part of such an excellent tool?

Social media is instantaneous in the sense that with a simple click of a button information can be published and viewed by millions upon millions of Internet users. It is timeless in the sense that it will not perish. Electronically stored data won’t melt, burn, fizzle or fade. You post it and participate and others will see. An example of this is the archives section on a blog.

Also pertaining to the “when” question: Social media is your hardest worker. It never punches in or out; it never takes a lunch break. Instead, it works overtime—at no additional cost. While you’re taking up recreational activities, social media is working for you.

Social media is versatile due to the various mediums accessible to users—even with the most elementary understanding. Social networks are conducted in unique fashions that can be used with one goal in mind: promote your small business. Facebook is different from Twitter. Technorati is different from myspace. Digg is different from Google Buzz. These examples, now, illustrate the precision social media retains. Depending on your task, a specific social media network can be used to accomplish said task.


Written by socialmediashark

June 7, 2010 at 8:23 pm

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A Reminder: Social Media & Human Capital

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Social Media as we have come to know is an all encompassing term and mass—rightfully so. There are plenty of mediums which presents a challenge: not being completely subsumed by social media. Twitter, Facebook, LinkedIn, Blogs, New York Times, Myspace, Gmail, Y! Fantasy Sports, Delicious, Digg, Flicker, Technorati…Badabing! A few reminders:

– Don’t spread yourself too thin. Keep track of your accounts. Businesses hire people specifically to manage their online identity.

– Use your time effectively. It’s easy to get lost in the different avenues or waste time clicking through profiles and pictures.

– Know when enough is enough. It helps to unplug or take a break—everyone needs a breather. Kellen Byrnes writes an insightful piece on procrastination, which can be found here.

Human capital is the most precious resource, use it wisely.

Written by socialmediashark

May 22, 2010 at 9:51 pm

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Twitter: Retweeting is Retreating

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Via @Twitter, the Social Media Sharks recently called upon two well known social media sharks so to speak, namely: Jay Rosen and Dan Gillmor. Jay Rosen, journalism savant and “press” critic, was quick to Tweet back. He also runs a weblog called PressThink and is an associate professor of journalism at New York University. When Rosen speaks, you listen. Here’s the conversation:

@jayrosen_nyu & @DanGillmor: Do you think freq “retweeting” of others materials is beneficial or detrimental to your own Twittering & name?

I almost never retweet without rewriting the post, @soc_med_shark. I only use the RT button to say: “I wouldn’t dream of commenting on…”

Our question was simple, but Rosen’s Tweet contains valuable information:

1. Be Yourself. The Net is a platform for increased collaboration, but what’s more you need to be an individual of the community. Be distinct; be unique; be memorable; be productive… Just don’t be a troll. Twitter is a great tool to join the conversation. Just be aware of how you participate.

2. Don’t regurgitate. Regurgitating information from other sources may increase circulation but it’s also likely to result in an impassé in the conversation. Thanks to the Internet, gurus and neophytes alike can inform, express and lend a hand—don’t waste it by saying what “that guy” said.

3. You’re the director. The Internet is not McDonald’s—sorry Ray Kroc. There are no pesky managers; there are no standard procedures; there is [in this context] no censorship. You have final cut as to what the audience views with your name on it. Post and participate as you see fit.

4. Authentic value is paramount. The three previous points are ingredients in the recipe to create authentic value. In brief, here’s a simple formula to create authentic value: (a) view information, (b) digest that information, and (c) provide social commentary. Social commentary, regardless of medium, is a craft. Whether it is a personal blog or YouTube video, create a unique perspective. You can validate, challenge or qualify prior discussions—point is it can be and do anything. This is something to always keep in mind.

Umair Haque, business and media expert, has a blog at the Harvard Business Review. In a recent post, From Business Models to “Betterness” Models Haque writes, “Betterness, in contrast, means: 21st century companies exist to make people, communities, and society as better off as possible. They’re not just here to make money, but to make meaningful money.”

@umairh shares some thoughtful and valuable material. The strive for “betterness” attitude is applicable to the Internet. Adopt this attitude and you’re on your way.

Oh and @DanGillmor, we’re waiting anxiously for your Tweet.

Written by socialmediashark

May 13, 2010 at 3:06 am

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Technorati: Life of the Web Party, Pt. 2

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Be sure to check out Technorati: Life of the Web Party, Pt. 1, first. Moving forward, the Social Media Sharks have one question: Why is Technorati so successful?

– Effective presentation and marketing of material. Just as Seth Godin writes in The Bootstrapper’s Bible (available free online!), and I paraphrase, you can have the best product but if it does not reach the consumer there is little purpose. Exposure is paramount in succeeding in the digital world.

– Quality branding. Twittorati, their blogosphere and twittersphere site, is associated with and promotes the top blogs and Twitterers. Associating yourself with premier entities raises one’s personal brand. What’s more is the quality service and production that Technorati provides. There’s a reason why millions continue to use Technorati daily.

– Technorati is an innovate news networking tool. If you’re familiar with Dan Gillmor’s We The Media, you might already have an idea as to what this means. The news industry and more generally the production of content is moving toward the edges—people previously unable to “make the news” can now create the news. The established Big Media and money stock is declining in favor of quality information and representation. Technorati realizes this movement and embraces it with confidence.

– If it’s not broke don’t fix it attitude. Incorporating other aggregator and short bit like information networking sites like Twitter is a smart move to say the least. We previously mentioned that Technorati broke onto the scene first as a blog search engine. Their ability to incorporate successful existing social networks is also important to recognize. In doing so, they increase the collaboration and interconnectedness of community on the Web.

Written by socialmediashark

May 3, 2010 at 5:31 pm

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Technorati: Life of the Web Party, Pt. 1

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Under the Technorati name, they boast a plethora of Internet social networking services spanning the blogosphere and twitter (Twittorati), blogcritics, and media and advertisement. Technorati, like many networking sites on the Net, acts as an aggregator and indexer of content, too. They’re even hip with the new social media language, using terms like “global online conversation” in their About section. Point is, Technorati has got it going on. Technorati was the first blog search engine and has continued to influence the online community in a positive fashion. Here are some of the many positive accoutrements Technorati marshals:

– News, blog, twitter, and content aggregator and indexer. The use of lists, no matter how simple of a function, enables an easy digestion of material. E.g. Blog Directory, Top 100s, Tags, and others.

– Content people want to hear ranging from cutting edge topics to classics. Read about things like the Google Android to Technorati Writers archives.

– User friendly and attractive layout. Who doesn’t like pictures and short bits of information?

– Content related advertisements and links. Searching for information about the Apple iPad? You’re bound to get more than what you bargained for.

Written by socialmediashark

May 2, 2010 at 5:23 pm

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WordPress’ Full Court Press with BuddyPress, Pt. 1

leave a comment » is the largest self-hosted blogging tool in the world today according to their website. More recently, WordPress has embarked on a new endeavor: BuddyPress. BuddyPress began in 2008 and, again, according to the BuddyPress website was first released in May 2009. Both of these sites rely on the strength of the community and open source material for further development and production of content.

BuddyPress prides itself on many things, but two of the most notable in SMS opinion are its ease of use and Buddy Press’ goal of bringing people together which often results in a quality product. One focus of BuddyPress in our (SMS) opinion is simplicity. What’s more is it is not a simplicity that lacks diversity and specialization.

This may seem like quite the contradiction—we agree—but BuddyPress offers both simplicity and specialization. BuddyPress is a social network that displays activity, follows, groups, and personal information (optional of course!) with a picture and blurb at the top of the page. These are the basics. From here you can add wigits, plugins, doodads and other features similar to WordPress. Like their homepage states, it’s not an “all or nothing” matter.

Part of the creator’s, Matt Mullenweg, vision can be seen here. According to Mashable, article seen here, BuddyPress intends to compete with Tumblr.

The BuddyPress About Page writes four possible fantastic uses [and the Social Media Sharks agree]:

• A campus wide social network for your university, school or college.
• An internal communication tool for your company.
• A niche social network for your interest topic.
• A focused social network for your new product.

The Social Media Sharks “like” [Facebook Pun] BuddyPress and you should too. The more quality Internet social networks that exist like BuddyPress the better. Keep an eye out for Part II coming to your computer soon!

Written by socialmediashark

May 1, 2010 at 11:46 am

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Video Games: PS3 – The Digital Dream Network & Business

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Ever since the United States was introduced to the console system, video games have become a household standard. As time [and technology] advanced video games have been growing and morphing in form and character. The relationship SMS wish to establish in this post is how video games draw many parallels to the Internet in the sense that they have become a new, strong social media network.

The Playstation 3 is a prime example of this relationship. Playstation 3 is like Facebook. With the ability to play online in one-on-one, one-to-many and many-to-many platforms PS3 has become a social network. You can add friends, send messages [with emoticons!], connect a Bluetooth and chat, and connect in-game with one another and so on. Also like Facebook, video games are addicting—we can’t put them down.

Online video gamers form a community. This community creates a sense of identity. An identity affects business—here are three reasons how:

– Online video games creates a new platform for marketing. For instance in NHL2010, companies and even events—like the latest UFC championship—can advertise their message on the boards of the rink for all gamers to see.

– This relationship that is formed between company and user/gamer creates a closer relationship for business to be done. Businesses will always want to be where the attention of their target market is—video games is cleverly utilizing product placement in their video games.

– The embeddedness and interdependence of business to business relationships is growing. Industries—like video game music, visuals, movies, comics, et. Al—are overlapping. Collaboration has a positive effect on production [creating quality products] which benefits the consumer.

The social media skin is becoming more embedded in our activity and person. Video games have come with increased personalization due to new social media technology which enhances the human experience.

Written by socialmediashark

April 15, 2010 at 2:47 pm

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