The Social Media Sharks

Where social media reigns supreme

Video Games: PS3 – The Digital Dream Network & Business

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Ever since the United States was introduced to the console system, video games have become a household standard. As time [and technology] advanced video games have been growing and morphing in form and character. The relationship SMS wish to establish in this post is how video games draw many parallels to the Internet in the sense that they have become a new, strong social media network.

The Playstation 3 is a prime example of this relationship. Playstation 3 is like Facebook. With the ability to play online in one-on-one, one-to-many and many-to-many platforms PS3 has become a social network. You can add friends, send messages [with emoticons!], connect a Bluetooth and chat, and connect in-game with one another and so on. Also like Facebook, video games are addicting—we can’t put them down.

Online video gamers form a community. This community creates a sense of identity. An identity affects business—here are three reasons how:

– Online video games creates a new platform for marketing. For instance in NHL2010, companies and even events—like the latest UFC championship—can advertise their message on the boards of the rink for all gamers to see.

– This relationship that is formed between company and user/gamer creates a closer relationship for business to be done. Businesses will always want to be where the attention of their target market is—video games is cleverly utilizing product placement in their video games.

– The embeddedness and interdependence of business to business relationships is growing. Industries—like video game music, visuals, movies, comics, et. Al—are overlapping. Collaboration has a positive effect on production [creating quality products] which benefits the consumer.

The social media skin is becoming more embedded in our activity and person. Video games have come with increased personalization due to new social media technology which enhances the human experience.

Written by socialmediashark

April 15, 2010 at 2:47 pm

Posted in Uncategorized

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