The Social Media Sharks

Where social media reigns supreme

Bloggings Merits

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These days, with the social media craze, it seems like everybody and their brother has a blog, Facebook, and some thing or another having to do with tweets. Many people are left wondering, what is all the fuss about?

Attempting to answer these looming questions is a priority for a Social Media Shark, and today, blogging will be the focus.

First, what the heck is a blog, anyway?

Well, if you’re reading this, you’ve clearly seen one, but blogs have certain characteristics which distinguish them from other websites.

A website is a blog if it has regular entries of various types of content, displayed in reverse-chronological order.

Okay, but why is blogging so cool?

1-Everyone can join the conversation. The only barrier to becoming a blogger, is an internet connection. Blogs are free, so anyone can create one and share their unique personal knowledge.

2-Blogs offer candid, individual perspectives, since they are usually operated by regular people, and not corporations.

3-Blogging is interactive, in multiple ways. Blog posts usually receive comments from readers, which the blogger can then reply to. The possibility of two-way communication means the conversations are only just getting started, once a blog post is published. What’s more, the audience gets to contribute through comments and blogs of their own. Blogging is dynamic, a running conversation.

4-Blog posts are easily accessible. Services like Technorati, index all the blogs on the web, and make it easy to search through millions of blogs for particular information. RSS(Really-Simple-Syndication) is a ‘home-delivery’ service, which can send new blog posts directly to your E-mail inbox, saving you the hassle of jumping from website to website—bringing what’s best(in your opinion) straight to you.

Sounds cool…but why the heck would a business use one?

1-To provide a face for your business. Blogging is a personable thing, because readers can interact with the blogger. Companies can use this two-way communication capability to access millions of customers worldwide, and engage them in a dialogue. Posts are free, and available instantly worldwide.

2-Faster is better. Information in the world of blogs moves much quicker than through other mediums, so a biz can disseminate important news in real-time, and mine the information being produced by consumers about your company’s goods and services.

The bottom line—blogs allow persons and businesses to rapidly exchange information for free.

Written by socialmediashark

April 8, 2010 at 3:04 pm

Posted in Uncategorized

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