The Social Media Sharks

Where social media reigns supreme

The Art of Social Media

with 3 comments

Social-media has blossomed on the coat tails of the internet era, and promises to permanently alter the business landscape in countless ways.

Though the details of this development continue to sort themselves out, the underlying force behind the movement is clear: social-media allows for more cost-effective transmissions of information and content.

The practices which are most cost-effective in business eventually win out; through experimentation, the business world will soon learn to utilize social-media effectively.

The introduction of new technologies has always ushered in new styles of living and working in America. Once upon a time, certain firms had to locate near moving bodies of water for power, which offered a cumbersome constraint. Electricity allowed firms to be more ‘foot-loose,’ and they quickly dispersed.

With social-media, the trends seem to be positive. Research has shown that instant-messaging leads to fewer interruptions at work. This conclusion, that a new communication technology enhances the workplace environment, is somewhat counter-intuitive; most people associate workday instant-messaging with procrastination and shirking duty.

This simple example shows that learning to use new tools means disregarding some old habits and conceptions. Change isn’t always easy. Inertia is a powerful force.

Just how and when to apply different social-media tools effectively, to accomplish a business objective, is an art yet to be mastered.

Written by socialmediashark

March 30, 2010 at 2:01 pm

Posted in Uncategorized

3 Responses

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  1. […] & Embeddedness of Social Media In The Art of Social Media post we mention “The introduction of new technologies has always ushered in new styles of living and […]

  2. Hey SMS – I was wondering if you could clarify what you mean by ‘foot-loose’ for someone not as up to date on the lingo surrounding social media.

    Social Media Squirt,
    Nick Johnson

    Social Media Squirt

    April 6, 2010 at 6:29 am

    • Sure squirt. Foot-loose just means dispersed. It’s not a social media term specifically.


      April 8, 2010 at 1:40 pm

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