The Social Media Sharks

Where social media reigns supreme

Social Media Wins!

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Companies which embrace social media fervently had their performance measured by Harvard Business School, and the results are astounding.

Firms quick to embrace social media are performing significantly better than their counterparts who lag behind in early adoption.

Below are noteworthy excerpts from an article discussing the survey:

1-Companies armed with social media are experiencing more buoyant sales.

2- Social media’s early adopters experienced 25 percent growth, two-and-a-half times more than companies who lagged behind in social media usage.

3-Two-thirds of survey respondents from companies embracing social media feel they are now more effective at meeting customers’ needs, in comparison to a year-and-a-half ago. That is three-times the rate of the companies not utilizing social media.

Social media provides an easy, inexpensive means of communicating directly with a customer base both locally and globally—allowing businesses to increase their customer service at diminished cost. It is capable of providing a more nuanced explanation of a company’s goods or services than regular advertising, serving to inform and enhance the trust of clients.

More effective, less expensive. Change is good.

Written by socialmediashark

March 30, 2010 at 1:55 pm

Posted in Uncategorized

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