The Social Media Sharks

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Seth Godin blogs here about his preference for a smaller group of loyal followers versus a large group of faux followers. He offers statistical data which aptly describes his philosophy on social-network marketing, but also has wider applicability.

Firms with a smaller group of loyal clientele who do business frequently will enjoy greater success long-term, than a biz with many apathetic customers. Clients who are very pleased will also be more likely to spark ‘viral’ marketing, where your biz spreads rapidly via word of mouth.

Devote extra resources to gratifying clients above their levels of expectation. This will create loyal customers. In comparison to allocating energies towards broadening a customer-base, this is a superior strategy. Most of all in industries where there are repetitive transactions.

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Written by socialmediashark

March 30, 2010 at 1:48 pm

Posted in Uncategorized

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